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Real’s Agent Survey Signals Bullish Spring Season Amid Market Recovery

· 3 min read · Verified by 2 sources ·
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Key Takeaways

  • The Real Brokerage’s latest monthly agent survey indicates a significant uptick in optimism for the 2026 spring selling season.
  • Agents report increased buyer activity and a stabilizing inventory landscape, suggesting a potential rebound in transaction volumes as the market adjusts to the current interest rate environment.

Mentioned

The Real Brokerage Inc. company REAX Rutland Herald company Leo technology

Key Intelligence

Key Facts

  1. 1Real’s March 2026 survey shows a majority of agents forecast a stronger spring selling season compared to 2025.
  2. 2The survey reflects data from a network of over 16,000 agents across the U.S. and Canada.
  3. 3Increased buyer activity is evidenced by a rise in showing requests and mortgage pre-approvals.
  4. 4The Real Brokerage recently reported Q4 2025 earnings, highlighting continued agent growth and tech adoption.
  5. 5Inventory stabilization is cited as a key factor in the improved market outlook for Q2 2026.
Agent Market Outlook (Spring 2026)

The Real Brokerage Inc.

Company
Ticker
REAX
Agents
16,000+
Platform
Leo AI

Analysis

The Real Brokerage Inc. (NASDAQ: REAX) has released its March 2026 Monthly Agent Survey, revealing a notable shift in sentiment among real estate professionals as they prepare for the critical spring selling season. The survey, which aggregates data from Real’s rapidly expanding network of over 16,000 agents, suggests that the market is entering a phase of renewed activity, driven by a combination of pent-up buyer demand and a gradual stabilization of mortgage rates. This optimism comes at a pivotal time for the proptech sector, which has faced significant headwinds over the past two years due to inventory shortages and high borrowing costs.

According to the survey results, a majority of agents are forecasting a 'stronger' or 'significantly stronger' spring season compared to 2025. This sentiment is backed by a reported increase in showing requests and mortgage pre-approvals, traditional leading indicators of transaction volume. For a tech-enabled brokerage like Real, which prides itself on its low-overhead, cloud-based model, this uptick in market activity is particularly significant. The company’s growth strategy relies heavily on attracting high-performing agents who can leverage its proprietary 'Leo' AI assistant and mobile-first platform to handle higher transaction volumes with greater efficiency.

The company’s growth strategy relies heavily on attracting high-performing agents who can leverage its proprietary 'Leo' AI assistant and mobile-first platform to handle higher transaction volumes with greater efficiency.

Industry context suggests that Real’s findings may be a bellwether for the broader residential real estate market. Competitors such as eXp Realty and Compass have also been monitoring these trends closely, but Real’s monthly cadence of agent sentiment data provides a more granular view of the shifting landscape. The survey highlights that while inventory remains a challenge in many metropolitan areas, there is a growing trend of 'move-up' buyers re-entering the market, potentially unfreezing the supply chain that has been locked by the 'lock-in effect' of low-rate mortgages from the early 2020s.

From a strategic perspective, the bullish outlook from Real’s agents aligns with the company’s recent Q4 2025 earnings report, which emphasized continued agent growth and a path toward sustained profitability. By positioning itself as a data-driven brokerage, Real is not only providing value to its agents but also signaling to investors that its platform is well-equipped to capture market share during a recovery. The integration of real-time sentiment data into their operational strategy allows the company to adjust its support resources and marketing efforts in anticipation of regional surges in activity.

What to Watch

However, the survey also notes lingering concerns regarding affordability. While sentiment is high, agents caution that the 'stronger' season is relative to the suppressed levels of previous years. The market remains sensitive to any fluctuations in Federal Reserve policy, and agents are increasingly relying on creative financing solutions and seller concessions to close deals. For proptech observers, the key takeaway is the resilience of the agent-centric model when supported by robust technology; the agents who are most optimistic are those utilizing digital tools to streamline the transaction process and provide more accurate pricing data to their clients.

Looking ahead, the success of the 2026 spring season will likely depend on whether the reported buyer enthusiasm translates into closed sales. Real’s survey provides a necessary dose of optimism for a sector that has been searching for a turning point. As the spring market unfolds, the industry will be watching to see if the 'Real' forecast holds true, potentially marking the beginning of a multi-year recovery for the residential real estate market.

Sources

Sources

Based on 2 source articles

How we covered this story

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