# YouGov

Type: Company

Source: PropTech Intelligence Brief — https://getproptechbrief.com/entity/yougov
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## Recent coverage (1 stories)

### Gen Z Financial Habits and Social Real Estate: A New Regulatory Frontier
2026-03-16 00:08:51 · Sentiment: Negative · Impact: 6/10 · Sources: 4

A new ASIC study reveals that 63% of Gen Z Australians rely on social media and AI for financial advice, signaling a massive shift in how the next generation of property buyers and investors access information. Simultaneously, the real estate industry is increasingly bypassing traditional listing portals in favor of algorithm-driven social media platforms, creating new challenges for transparency and consumer protection.
Full story: https://getproptechbrief.com/story/gen-z-finfluencers-social-real-estate-regulation

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