# World Travel & Tourism Council

Type: organization

Source: PropTech Intelligence Brief — https://getproptechbrief.com/entity/world-travel-tourism-council
Canonical HTML page: https://getproptechbrief.com/entity/world-travel-tourism-council

## Timeline

- **2050-01-01**: Full Net-Zero — Goal for the entire Radisson Hotel Group portfolio to reach net-zero emissions.
- **2030-12-31**: 100 Hotel Milestone — Deadline for achieving the 100 verified net-zero hotels target.
- **2026-03-24**: Roadmap Unveiled — Radisson officially announces the roadmap to 100 verified net-zero hotels.
- **2024-01-15**: Pilot Verification — Initial asset-level net-zero verification pilots begin in select European markets.
- **2022-03-01**: Basics Framework Launch — Radisson co-launches 'Hotel Sustainability Basics' with the WTTC.

## Recent coverage (1 stories)

### Radisson Targets 100 Verified Net-Zero Hotels by 2030 in Sustainability Push
2026-03-24 20:39:07 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Radisson Hotel Group has unveiled a strategic roadmap to achieve 100 verified net-zero hotels within its global portfolio by 2030. This initiative marks a significant acceleration of the group's decarbonization efforts, focusing on rigorous third-party verification to combat greenwashing and meet rising ESG demands from investors and corporate travelers.
Full story: https://getproptechbrief.com/story/radisson-net-zero-hotels-roadmap-2030

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