# Which?

Type: Company

Source: PropTech Intelligence Brief — https://getproptechbrief.com/entity/which
Canonical HTML page: https://getproptechbrief.com/entity/which

## Recent coverage (1 stories)

### 33% of UK homeowners fear heat pumps are a 'high stakes gamble' for property value
2026-07-31 20:00:37 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

A new Which? survey reveals that one-third of homeowners who rejected heat pumps did so because of long-term uncertainties, including fears about resale value and dodgy installers. For the property industry, these psychological barriers signal both a valuation risk and a major opportunity for PropTech tools that bring transparency to heat pump performance, installer quality, and energy savings.
Full story: https://getproptechbrief.com/story/proptech-heat-pump-gamble-property-value

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